Lists of web analytics based on popularity or lists of expensive web analytics used by luxury brands are nothing when you find a tool that does the same and is affordable, regardless of whether your business is a start-up or a thriving industry.
Compare our list of web analytic tools to find the best one for your business website based on its features, limitations, and pricing.
Major features to look for in an ideal web analytic tool include
- Custom dashboard
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Funnel analytics
- Heatmaps
- Session recording
- Exact metrics and not data sampling
- Real-time data
#1 ReplayBird
Replaybird is the best analytic tool for websites, with all kinds of insights at an affordable price.
Web analytic tool, ReplayBird is a compact all-in-one website maintenance tool that gives you a wide aspect of user digital experience.
Replaybird is at the top because it consists of all the characteristics of a web analytic tool.
Replaybird features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
Replaybird is an affordable analytic tool for websites with five pricing plans. A free trial is also available.
- Free version - $0/month - 1000 sessions
- Basic - $79/month - 25,000 sessions
- Startup - $149/month - 50,000 sessions
- Growth - $329/month - 100,000 sessions
- Premium - $599/month - 250,000 sessions
- Custom package for sessions over 250,000 sessions
#2 Heap
Heap is a digital insights platform that combines quantitative and qualitative analytics of your customer journey.
With Heap, understand what your users do so that product and marketing teams may make the most significant enhancements to the digital product or website.
Heap features:
- Session recording with excellent picture quality
- Funnel analytics
- Custom dashboard
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Limitations:
- No Heatmaps
- You cannot tag members, send notes and segments
Pricing:
- The basic plan is free with limitations
- Plus plan for $31/month
- Business plan for $79/month
- Scale plan for $311/month
#3 Mixpanel
Mixpanel is a product and web analytic tool that allows teams to simply understand how and why consumers engage, convert and retain in real-time and across devices in order to optimize their user experience.
Mixpanel Features:
- Session recording with excellent picture quality
- Funnel analytics
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
Limitations:
- Data sampling
- No heatmaps
Pricing:
- Free - 100K sessions/month
- Growth - Starting at $25/month
- Enterprise - custom plan
#4 KISSmetrics
KISSmetrics provides precise information on how visitors interact with your website, allowing you to collaborate with highly targeted email and Facebook marketing.
Its sophisticated customer segmentation and exact targeting ensure that no visitors leave your sales funnels.
Customers can be kept interested by sending automated emails depending on their behavior and traits.
You may also track the efficacy of email campaigns to determine which methods work best for boosting sales.
KISSmetrics features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Silver package costs $299/month
- Gold package costs $499/month
- Platinum package is customizable
#5 Logrocket
Logrocket is a web analytic tool with monitoring just like ReplayBird. LogRocket assists you in monitoring and analyzing your user journey. It enables your software team to identify and resolve all usability issues that your customers are encountering.
It keeps a complete user session recording history and displays the effects of any changes made to a webpage or app.
LogRocket Features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Free for 1000 sessions/month
- Team 10k sessions per month $99
- Professional 25k sessions per month $500
- Enterprise package has custom pricing
#6 Fullstory
Fullstory is a web analytic tool platform that tracks every user contact and records it in total privacy.
Fullstory tracks user activities to improve the user experience on your website.
It provides relevant product statistics and session insights so that you can use the data to construct a functional company website and increase revenue with a greater conversion rate.
Features of Fullstory:
- Customizable dashboards
- Journey mapping
- Heatmap
- Session replay
- Frustration signals
- Error analysis
- User identification
Fullstory Pricings:
- A free trial for all the plans is also available
- Free for startups with base-level data
- The business plan is not revealed and you have to contact fullstory
- Fullstory gives customized billing for the Enterprise plan
#7 ContentSquare
Contentsquare monitors every in-page action and gesture to understand the why and how of traditional click statistics. Utilize this behavioral data to build experiences that are unique to your company, increasing loyalty and conversion.
With simple visualizations and dashboards, it also has a deeper knowledge of how UX, product, price, and content decisions effect visitor behavior and business KPIs.
Get a tailored view of the metrics that are most important to you and your team for specific pieces of content you want to track.
Finally, Set AI alerts for particular KPIs related to your content and be notified if they change significantly.
ContentSquare Features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- ContentSquare has not yet provided pricing information.
#8 Google Analytics
Google Analytics is a free web analytic tool provided by Google.
It provides a comprehensive view of your site and app users, allowing you to optimize the performance of your marketing, content, sales, and other operations.
Furthermore, while this analytics is designed to interface with Google's advertising and publishing tools, you can use analytics insights to identify the target market.
Google Analytics generates Audience Analysis, Acquisition Analysis, Behavior Analysis, and Conversion Analysis reports.
Google Analytics features:
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Data sampling
Limitations:
- Is not a privacy-focused web analytic tool
- No session replay
- Does not provide real-time data
Pricing:
- Google Analytics is a free web analytics tool
- For more features google analytics comes with Google 360
#9 Hotjar
Hotjar is a digitally appealing solution to find, track, gather, and convey consumer needs.
You can learn about your users and find their frequent difficulties by using the Hotjar application.
The application analyses your user activity to offer a suitable query at the right time. The Hotjar session recording software is easy to use and has an outstanding user interface.
With the Hotjar software, you may use capabilities such as heatmaps, conversion possibilities, mobile device analysis, data segmentation, surveying, analytics, and many more.
Hotjar features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- The basic plan is free with limitations.
- Plus plan for $31/month
- Business plan for $79/month
- Scale plan for $311/month
#10 Matomo
Matomo (previously Piwik) is a well-known European online analytic tool that focuses on privacy.
This enables you to focus on improving your website, making more informed business decisions, and standing out in a secure and trustworthy manner.
It is claimed to provide security and complete data ownership of your own data without the involvement of a third party.
Matomo features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Essential package costs $19/month
- Business package costs $29/month
- Enterprise package is customized
#11 Zoho PageSense
Zoho PageSense will tell you where your target audience comes from, how long they spend on your website, their behavior and interests, the steps they take before becoming clients, and much more.
Web Analytics gives you detailed information about your website visitors, allowing you to make smart marketing decisions.
Zoho PageSense is a conversion optimization and personalization technology that tracks the visitor journey to increase website conversions and income.
Zoho PageSense features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Zoho PageSense has a free trial
- Analyze a plan for $20/month
- Engage plan for $29/month
- Optimize plan for $49/month
#12 Woopra
Woopra offers full customer journey insights, allowing you to track, analyze, and improve each stage of the customer journey.
Woopra checks many touchpoints to determine how visitors interact with your website, marketing campaigns, or product and then provides comprehensive reports on the findings.
People's profiles are a great Woopra feature since they reveal information about the person who is interacting with your website, making payments, opening emails, or using critical product features.
You may learn about their recent visits, sites visited social media profiles, and much more.
You can send real-time messages to visitors who are about to leave your website or are stranded there.
Email triggers, Slack messages, and Salesforce changes can all be automated.
Woopra features:
- Session recording
- Funnel analytics
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Limitation:
- Does not have heatmaps
Pricing:
Core packages cost Free
Startup packages cost $349/month
Pro packages cost $999/month
Enterprise package is customizable respective to features
#13 Crazegg
Crazyegg is a web analytic tool that lets you filter data by the top 15 prescribers, search terms, operating systems, and so on.
Crazyegg functions by requiring a little piece of JavaScript code to be inserted on your site's pages.
Your servers will generate a report with the number of clicks on the pages you are monitoring. Examine the reports in the dashboard.
Crazyegg features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- Product analysis
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Crazy egg only has custom pricing
Final Words:
Web analytics can sound like an extra expense for your business and website maintenance. But web analytic tools will back a lot more data than you expect.
Here is a table comparing all the web analytic tools to save your time: 😉👍
The best web analytics for any beginner is ReplayBird and Kissmetrics. These two web analytic tool gives your a whole excellent experience to learn all that you need to bring traffic to your website and optimize more conversion.
Let us recall the web analytic tools that we have looked at so far:
- ReplayBird
- Heap
- Mixpanel
- KISSmetrics
- Logrocket
- Fullstory
- ContentSquare
- Google Analytics
- Hotjar
- Matomo
- Zoho PageSense
- Woopra
- Crazegg
ReplayBird - Driving Revenue and Growth through Actionable Product Insights
ReplayBird is a digital experience analytics platform that offers a comprehensive real-time insights which goes beyond the limitations of traditional web analytics with features such as product analytics, session replay, error analysis, funnel, and path analysis.
With Replaybird, you can capture a complete picture of user behavior, understand their pain points, and improve the overall end-user experience. Session replay feature allows you to watch user sessions in real-time, so you can understand their actions, identify issues and quickly take corrective actions. Error analysis feature helps you identify and resolve javascript errors as they occur, minimizing the negative impact on user experience.
With product analytics feature, you can get deeper insights into how users are interacting with your product and identify opportunities to improve. Drive understanding, action, and trust, leading to improved customer experiences and driving business revenue growth.
Try ReplayBird 14-days free trial
Further readings:
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