7 Smartlook Alternatives and Competitors 2024

Smartlook has several alternatives and competitors. It might be difficult for you to switch between better website optimization tools, but we have gone through more than 18 website optimization tools, so we can straight away jump to the top-rated and best-performing Smartlook alternatives along the way.

The ratings provided below are sourced from softwareadvice.com, ensuring authenticity through real-user experiences and reviews.

Here is what we will cover in this blog:

What is Smartlook?

Smartlook is a comprehensive qualitative analytics solution designed to help businesses understand user behavior on their websites and mobile apps.

With Smartlook, businesses can gain valuable insights into user experiences, identify pain points, optimize conversion funnels, and make data-driven decisions to improve overall performance. Its user-friendly interface and robust features make it a valuable tool for improving digital experiences and driving business growth.

In addition to its core features, Smartlook analytics offers advanced capabilities such as automatic event tracking, which enables users to define and track custom events without any coding required. This feature allows businesses to monitor specific actions or behaviors critical to their goals, such as form submissions, button clicks, or page scrolls.

Moreover, Smartlook provides real-time analytics, allowing users to access up-to-date insights instantly and make timely adjustments to their strategies.

Smartlook Compliance

The platform also prioritizes data privacy and security, offering features like masking sensitive information to ensure compliance with regulations such as GDPR. With its intuitive interface, powerful features, and commitment to data privacy, Smartlook empowers businesses of all sizes to optimize their digital experiences and drive success.

Smartlook Features:

  1. Session Recordings: Smartlook records user sessions on websites and mobile apps, allowing businesses to replay interactions.
  2. Heatmaps: Heatmaps visually represent user activity by highlighting areas of high and low interaction on webpages or screens. This feature helps businesses identify popular or problematic areas and optimize layout and design accordingly.
  3. Events: Smartlook enables tracking of specific user actions or events, such as clicks, form submissions, or page views.
  4. Funnels: Funnels allow businesses to track and visualize the steps users take towards completing a specific goal or conversion. By analyzing funnel data, businesses can identify drop-off points and optimize the user journey.
  5. Crash Reports: Crash Reports are nothing but error tracker, Smartlook now offers crash reporting functionality, enabling businesses to monitor and analyze application crashes on their websites or mobile apps. This feature helps identify technical issues and prioritize fixes.

Smartlook Pricing:

  • Free Plan: Includes up to 3,000 monthly sessions, suitable for smaller websites or businesses looking to explore Smartlook's capabilities at no cost.
  • Pro Plan: Starting at $55 per month, this plan offers expanded features and support, with allowances for up to 5,000 monthly sessions. Ideal for growing businesses requiring more extensive Smartlook analytics and insights.
  • Enterprise Plan: Tailored to the specific requirements of larger organizations, the Enterprise Plan offers unlimited users and projects, with customizable add-ons and features to meet the diverse needs of enterprise-level businesses.
Smartlook Pricing
Smartlook Pricing

Smartlook Reviews:

Smartlook boasts an impressive review rating of 4.7 out of 5, a testament to its excellence as a website optimization tool. Furthermore, its exceptional user experience, responsive customer support, remarkable value for money, and robust functionality consistently earn ratings above 4 out of 5 in user reviews.

Smartlook Reviews by Softwareadvice
Smartlook Reviews by Softwareadvice

Why you need Smartlook Alternatives?

While Smartlook offers a clean web analytics solution, some of its real customers have highlighted certain drawbacks. As we explore alternatives to Smartlook, we take into account feedback from users who have tried the platform, seeking a solution that better aligns with our needs and requirements.

  1. Data filters plagued by bugs
  2. Sorting session videos proves difficult
  3. Limited options for sharing session videos
  4. High pricing compared to value offered
  5. Minimal support for online API
  6. Checkout page blocked in free version
  7. Sessions suffer from data sampling limitations

Top 7 Smartlook Alternatives & Competitors in 2024

Here are the top 7 Smartlook alternatives and competitors which will help your to select your web analytics tools depending on specific needs, businesses goals, requirements and preferences.

  1. ReplayBird
  2. ContentSquare
  3. Mixpanel
  4. Fullstory
  5. Amplitude
  6. Woopra
  7. Hotjar

#1 ReplayBird

ReplayBird as one of the Smartlook alternatives offers several advantages over Smartlook, including advanced features like product insights, error analysis, and compliance capabilities. Its analyzing capabilities enable you to go deeper into insights on user behavior and detect patterns that might otherwise go unnoticed.

Additionally, ReplayBird's error analysis helps businesses identify irregularities or issues in user sessions more efficiently. Moreover, ReplayBird emphasizes compliance with regulations such as GDPR and CCPA, offering features to ensure data privacy and security.

Speed analysis gives a quicker identification of performance bottlenecks, enabling users to promptly optimize website or app speed for enhanced user experiences.

Also, ReplayBird's customer journey analysis (path analysis) capabilities provide users with deeper insights into user navigation paths, letting them to optimize the user journey effectively and thereby improve conversion rates.

ReplayBird - Session Replay
ReplayBird - Session Replay

Additionally, ReplayBird excels in form analysis, providing detailed features that let users to identify friction points in form submissions and streamline the form-filling process, ultimately leading to improved user engagement and conversion rates.

ReplayBird Features:

  • Session Replay: Allows businesses to replay user sessions to visualize exactly how users interact with their website or app.
  • Heatmaps: Generates visual representations of user engagement, highlighting areas of high and low activity on webpages or screens.
  • Product Insights: Provide predictive and prescriptive insights based on user behavior data, letting proactive optimization of digital experiences.
  • Error Analysis: Identifies unusual user behaviors or technical issues in real-time, enabling prompt resolution to improve user satisfaction and platform performance.
  • Compliance Capabilities: Prioritizes data privacy and security, offering features to ensure compliance with regulations such as GDPR and CCPA.
  • Conversion Funnel Analysis: Helps businesses track and analyze the steps users take towards completing desired goals or conversions, facilitating optimization of the user journey with funnel analysis.
  • Customizable Dashboards: Enables users to create personalized dashboards with key metrics and visualizations tailored to their specific needs and objectives.
  • Integration Capabilities: Integrates seamlessly with other tools and platforms, allowing businesses to leverage their existing tech stack for enhanced insights and analytics.
ReplayBird - Web Analytics
ReplayBird - Web Analytics

ReplayBird Pricings:

ReplayBird offers flexible pricing plans tailored to different business needs:

  1. Startup: Includes 5,000+ monthly recordings, storage for one month, and comprehensive analysis tools such as funnels, forms, paths, error analysis, heatmaps, and live chat support for one website.
  2. Premium: Provides extensive features with 50,000+ recordings, support for 10 websites, storage for one month, advanced analysis tools, open REST API access, and live chat support.
  3. Enterprise: Designed for larger enterprises, this plan offers 200,000+ recordings, support for 10+ websites, extended storage, advanced analysis tools, open REST API access, dedicated account manager, Single Sign-On (SSO) integration, and personalized onboarding assistance.

ReplayBird User reviews & rating:

  • Overall - 4.8⭐ (222 reviews)
  • Ease of Use - 4.5⭐
  • Customer Service - 4.8⭐
  • Features - 4.8⭐
  • Value for Money - 4.4⭐

#2 ContentSquare

Contentsquare, as one of the Smartlook alternatives, offers a lot of advantages, particularly in its advanced capabilities for holistic digital experience optimization. Contentsquare's AI-powered platform provides deeper insights into user behavior, allowing for more precise and actionable data-driven decisions.

Its robust features include journey mapping, predictive analytics, and algorithmic recommendations, enabling businesses to optimize every aspect of the user experience.

Furthermore, Contentsquare offers comprehensive integrations with other marketing and analytics tools, providing a seamless workflow for businesses. Overall, Contentsquare's advanced technology and comprehensive features make it a superior choice for businesses seeking to drive meaningful digital experience improvements.

ContentSquare - Smartlook alternatives
ContentSquare - Smartlook alternatives

Contentsquare Features:

  • Journey Mapping: Provides visual representations of user journeys across digital channels, offering insights into user behavior and interactions.
  • Predictive Analytics: Utilizes advanced algorithms to forecast user behavior and trends, enabling proactive optimization of digital experiences.
  • Algorithmic Recommendations: Offers personalized recommendations based on user behavior data, helping businesses tailor content and offerings to individual preferences.
  • Advanced Segmentation: Allows users to segment their audience based on various criteria, facilitating targeted analysis and personalized marketing strategies.

Contentsquare Pricing:

  • Transaparent Pricing is not available

Contentsquare User reviews and ratings:

  • Overall - 4.8⭐ (116)
  • Ease-of-use - 4.5⭐
  • Customer Support - 5⭐
  • Value for money - 4.5⭐
  • Functionality - 4.5⭐

#3 Mixpanel

Mixpanel, another Smartlook alternative, offers advanced analytics focused on user behavior and engagement, providing deeper insights than Smartlook. With features like cohort analysis, retention tracking, and predictive analytics, Mixpanel enables businesses to understand user journeys more comprehensively.

Additionally, Mixpanel's robust segmentation capabilities allow for highly targeted analysis, letting businesses to personalize user experiences effectively. Overall, Mixpanel's emphasis on user-centric analytics makes it a superior choice for businesses looking to drive growth and retention.

Mixpanel - Smartlook alternatives
Mixpanel - Smartlook alternatives

Mixpanel Features:

  • Behavioral Analytics: Provides detailed insights into user behavior and interactions with digital products, allowing businesses to understand how users engage with their platform.
  • Funnel Analysis: Tracks user journeys through predefined steps, helping businesses identify drop-off points and optimize conversion paths.
  • Retention Analysis: Measures user retention rates over time, enabling businesses to assess the effectiveness of their engagement strategies.

Mixpanel Pricings:

  • Starter (Free): Essentials for discovering product-market fit. Always free with 20M events/month. Includes core report types, templates, and unlimited integrations.
  • Growth ($20/month): Faster, deeper analysis. Includes all Starter features plus unlimited saved reports, advanced sharing controls, and no-code data transformations.
  • Enterprise (Custom Plans): Tailored solutions for broader needs. Custom plans with features like automated provisioning, advanced data governance, personalized onboarding, and premium support. Contact for details.

Mixpanel User review and ratings:

  • Overall - 4.5⭐ (130)
  • Ease-of-use - 4⭐
  • Customer Support - 4⭐
  • Value for money - 4⭐
  • Functionality - 4.5⭐

#4 Fullstory

FullStory as a Smartlook alternative has a comprehensive suite of advanced features tailored for deep user experience analysis. FullStory offers features like advanced search capabilities, robust filtering options, and session replay stitching, providing users with unparalleled insights into user behavior.

Its AI-powered insights help users uncover hidden patterns and trends in user interactions, enabling targeted optimizations. Moreover, FullStory's integrations with other tools and platforms streamline workflows, making it an ideal choice for businesses seeking to enhance digital experiences and drive growth through data-driven decisions.

FullStory - Smartlook alternatives
FullStory - Smartlook alternatives

FullStory Features:

  • Session Replay: Records and replays user sessions, providing detailed insights into user interactions with the website or application.
  • Searchable Session Data: Enables users to search through session recordings based on specific criteria, such as user actions or errors, for targeted analysis.
  • Click Maps: Visualizes user clicks on webpages, helping businesses understand where users are engaging most.
  • Rage Clicks and Error Tracking: Identifies instances where users repeatedly click in frustration or encounter errors, allowing businesses to address usability issues promptly.

FullStory Pricings:

  • Transaparent Pricing is not available

FullStory User reviews & rating:

  • Overall - 4.6⭐ (66reviews)
  • Ease of Use - 4.3⭐
  • Customer Service - 4.3⭐
  • Features - 4.5⭐
  • Value for Money - 4.1⭐

#5 Amplitude

Amplitude surpasses SL as a Smartlook alternative with its focus on advanced product analytics. Offering features like behavioral cohort analysis, retention tracking, and predictive insights, Amplitude provides deeper insights into user behavior and product performance.

Its robust segmentation capabilities and user-friendly interface make it a superior choice for businesses looking to drive product-led growth and maximize user engagement.

Amplitude - Smartlook alternatives
Amplitude - Smartlook alternatives

Amplitude Features:

  • Behavioral Cohort Analysis: Allows users to group customers based on their actions and behaviors, providing insights into user segments and trends.
  • Retention Tracking: Tracks user retention over time, enabling businesses to understand user loyalty and engagement levels.
  • Predictive Insights: Utilizes machine learning algorithms to forecast future user behavior and trends, aiding in strategic decision-making.
  • Segmentation: Enables users to segment their audience based on various attributes and behaviors, facilitating targeted analysis and personalized messaging.

Amplitude Pricings:

  • Starter (Free): Ideal for individuals and early startups. Includes basic analytics tools. Upgrade for more features starting from $49/month.
  • Plus ($49/month): For small teams needing comprehensive analytics. Includes advanced features like custom dashboards, Behavioral Cohorts, and Session Replay.
  • Growth (Contact Sales): Tailored for businesses seeking advanced analytics, experiments, and audience management. Contact sales for pricing details.

Amplitude User reviews & ratings:

  • Overall - 4.6⭐ (63 reviews)
  • Ease-of-use - 4⭐
  • Customer Support - 4.5⭐
  • Value for money - 4.5⭐
  • Functionality - 4.5⭐

#6 Woopra

Woopra offers a comprehensive customer journey analytics platform, surpassing Smartlook with its advanced capabilities. Woopra provides real-time analytics, robust customer profiles, and journey analytics, enabling businesses to understand and optimize the entire customer lifecycle.

With features like predictive analytics, segmentation, and automation, Woopra empowers businesses to deliver personalized experiences and maximize customer retention.

Additionally, its integrations with CRM, marketing automation, and other tools provide a holistic view of customer interactions, making it a superior choice for businesses seeking to drive growth through data-driven strategies.

Woopra - Smartlook alternatives
Woopra - Smartlook alternatives

Woopra Features:

  • Real-time Analytics: Provides instant insights into user behavior and trends as they happen, allowing for timely decision-making.
  • Customer Profiles: Creates comprehensive profiles for individual users, aggregating data from various touchpoints to offer a holistic view of customer interactions.
  • Journey Analytics: Tracks and analyzes the complete customer journey across multiple channels and devices, identifying key touchpoints and opportunities for optimization.
  • Predictive Analytics: Uses machine learning algorithms to forecast future user behavior and trends, helping businesses anticipate and address customer needs proactively.
  • Segmentation and Automation: Enables the segmentation of users based on various criteria and automates personalized messaging and marketing campaigns to target specific customer segments effectively.

Woopra Pricings:

  • Core (Free): Basic analytics for learning and experimenting. Includes 500K actions/month, 90-day data retention, core analytics, and 30+ integrations. Get started for free.
  • Pro ($999/month): Comprehensive analytics with Journey Architect. Offers 5 million actions/month, 2-year data retention, advanced analytics, drill-down reporting, people metrics & formulas, automations, data loader, and premium support. Start with a 14-day free trial.
  • Enterprise (Contact): Tailored solutions with Mission Control. Contact for features such as 50 million+ actions/month, Data Warehouse Sync, Data Stores, Workflows, Organization Tracking, and dedicated support.

Woopra User reviews and ratings:

  • Overall - 4.3⭐ (12 reviews)
  • Ease-of-use - 4⭐
  • Customer Support - 4⭐
  • Value for money - 3.5⭐
  • Functionality - 4.5⭐

#7 Hotjar

Hotjar excels with its comprehensive suite of user experience optimization tools, offering features like heatmaps, session recordings, surveys, and user feedback. Its powerful analysis capabilities help businesses understand user behavior and identify areas for improvement effectively.

Moreover, Hotjar vs Smartlook in affordability and user-friendly interface Hotjar wins it by making it accessible to businesses of all sizes. Overall, Hotjar's holistic approach to user experience optimization makes it a superior choice for businesses seeking actionable insights to enhance digital experiences.

Hotjar - Smartlook alternatives
Hotjar - Smartlook alternatives

Hotjar Features:

  • Heatmaps: Visualizes user interactions such as clicks, scrolls, and movements on webpages, providing valuable insights into user behavior.
  • Session Recordings: Captures and replays real user sessions, allowing businesses to analyze how users navigate their website or app.
  • Feedback Collection: Enables on-site feedback gathering through polls or widgets, facilitating the collection of user opinions and suggestions.
  • Surveys: Creates customizable surveys to gather targeted feedback from website visitors, helping businesses understand user preferences and needs.
  • Funnel Analysis: Tracks and analyzes user journeys through conversion funnels, identifying areas for optimization to improve conversion rates.

Hotjar Pricings:

  1. Basic: Free, 35 daily sessions. Automatic data capture, unlimited heatmaps, and HubSpot integration.
  2. Plus: $39/mo ($32/yr), 100 daily sessions. Filters, event tracking, and advanced data segmentation.
  3. Business: $99/mo ($80/yr), 500 daily sessions. Custom integrations, identification tracking, signal analysis.
  4. Scale: $213/mo ($171/yr), 500 daily sessions. Advanced analytics, funnels, trends, console tracking, API, SAML SSO, dedicated support, full access.

Hotjar User reviews & rating:

  • Overall 4.7⭐ (505 reviews)
  • Ease of Use 4.8⭐
  • Customer Service 4.2⭐
  • Features 4.2⭐
  • Value for Money 4.2⭐


In summary, to select the list of Smartlook competitors and alternatives we took into account multiple considerations including ease of use, feature sets (such as heatmaps, session recordings, and conversion funnels), customization capabilities, and error tracking functionalities.

A higher rating would tilt the scale towards alternative options to Smartlook analytics, prioritizing platforms offering intuitive interfaces, thorough funnel analytics, detailed user behavior insights, and adaptable metrics.

Platforms that integrate smoothly with project management tools and provide efficient error detection would be particularly advantageous. Ratings are based on software advice that is genuine from real users and contingent upon specific features, usability, and integration capabilities, enabling you to select the product that best aligns with your distinct business needs and objectives.

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At ReplayBird, she conducts in-depth UX research and collaborates with our talented UX team to deliver high-quality user experience content that can be trusted.

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