10 Best Product Analytics Tools for Product Managers and Product Teams
Every software product or tool is always in need of improvement and enhancement according to your digital user experience.
Tracking, analyzing, and visualizing the digital user experience with product analytics help companies improve products as well as improve their digital users' interaction with a product or service.
This allows teams to optimize product features based on user data and feedback rather than gut feelings and hunches.
Here are topics that we will cover in this blog:
- What is Product Analytics?
- Considerable Features of a Product Analytics Tool
- 12 Best Product Analytics Tools
What is Product Analytics?
Product analytics is both qualitative and quantitative data on digital products to get more insights with an understanding of customer interaction and engagement with the product.
Product analytics helps product researchers, product designers, product managers, and marketers to make data-driven decisions and create better digital user experiences in order to increase the number of interactions, increase the number of customers, as well as retention, and boost revenue.
Considerable Features of a Product Analytics Tool?
- Session Replay - Session replay is an ideal tool to get an enormous amount of qualitative data and insights on digital user experience and their behavior.
- Analytics - Analytics are perfect for getting more quantitative data on your product. Analytics must consist of data on page views, user trends, top pages, top users, product performance, and user behavior.
- Error Analysis - Error analysis is one of the features provided by most product analytics to solve front-end issues with any product or website.
- Key KPI dashboards - To bind data sources and provide instant visual insights on how your product is performing against key performance indicators
- Segmentation - Customizable and shareable segmentation and filters are important to work and optimize as a team.
- Automatic data collecting - Insights on both qualitative and quantitative data are to be collected automatically rather than insisting on and manually working on the analytics on data collection.
- Real-time and exact metrics - Analytics without data sampling is a great advantage in analytics, so you get whole insights without missing out on things.
Here are the 12 Best Product Analytics Tools:
#1 ReplayBird
Replaybird is the best product analytic tool for every software product to improve and optimize the product, providing all kinds of potential insights to understand the product interaction with every digital user experience.
ReplayBird is a convenient all-in-one product analytics and session replay tool that gives you a wide aspect of user digital experience as a product analytic tool.
Replaybird has the capability is to capture events and user journeys. Whichever tool you choose can provide actionable intelligence on the dashboard.
Comprehensive product analytics solutions accurately identify all user interactions without the need for event setup.
Replaybird features:
- Session replay with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
Replaybird is an affordable analytic tool for websites with five pricing plans. A free trial is also available.
- Free version - $0/month - 1000 sessions
- Basic - $79/month - 25,000 sessions
- Startup - $149/month - 50,000 sessions
- Growth - $329/month - 100,000 sessions
- Premium - $599/month - 250,000 sessions
- A custom package for sessions over 250,000 sessions
#2 Heap
Heap is a digital insights platform that combines quantitative and qualitative customer journey analytics.
Understand what your users do with Heap so that your product teams and product designers can make the most significant improvements to your digital product and your website.
Heap features:
- Session recording with excellent picture quality
- Funnel analytics
- Custom dashboard
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Limitations:
- No Heatmaps
- You cannot tag recordings or send notes.
Pricing:
- The basic plan is free with limitations.
- Plus plan for $31/month
- Business plan for $79/month
- Scale plan for $311/month
#3 Mixpanel
Mixpanel is a product and web analytics tool that enables teams to easily understand how and why users engage, convert, and retain in real-time and across devices, allowing them to optimize their user experience.
Mixpanel Features:
- Session recording with excellent picture quality
- Funnel analytics
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
Limitations:
- Data sampling
- No heatmaps
- No session replay
Pricing:
- Free - 100K sessions/month
- Growth - Starting at $25/month
- Enterprise - custom plan
#4 KISSmetrics
KISSmetrics collects precise data on how visitors engage with your website, letting you collaborate with precisely focused email and Facebook marketing.
Its precise targeting and advanced customer segmentation help make sure that no visitors end up leaving your sales process.
Customers can be kept interested by sending personalized emails based on their behavior and characteristics.
You can also track the effectiveness of email campaigns to determine which methods are most effective for increasing sales.
KISSmetrics features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
Silver package costs $299/month
Gold package costs $499/month
Platinum package is customizable
#5 LogRocket
LogRocket, like ReplayBird, is a product analytics tool with monitoring. LogRocket can help you monitor and analyze your user journey.
It allows your developers to identify and resolve all usability issues encountered by your customers.
It keeps an accomplice user session recording history and displays the effects of any changes made to a web page or app.
LogRocket Features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
Free for 1000 sessions/month
Team 10k sessions per month $99
Professional 25k sessions per month $500
The Enterprise package has custom pricing
#6 Fullstory
Fullstory is a product analytics tool platform that tracks and records every user interaction in complete privacy.
Fullstory monitors user behavior in order to enhance the user experience when visiting your website.
It provides insightful product statistics and session insights, allowing you to use the data to build a functional company website and increase revenue through a higher conversion rate.
Fullstory Features:
- Customizable dashboards
- Journey mapping
- Heatmap
- Session replay
- Frustration signals
- Error analysis
- User identification
Fullstory Pricings:
A free trial for all the plans is also available.
Free for startups with base-level data.
The business plan is not revealed and you have to contact fullstory.
Fullstory gives customized billing for the Enterprise plan.
#7 ContentSquare
Contentsquare tracks every in-page action and gesture in order to decipher the why and how of traditional click statistics. Use this behavioral data to create experiences that are unique to your business, increasing loyalty and conversion.
It also has a deeper understanding of how UX, product, price, and content decisions affect visitor behavior and business KPIs through simple visualizations and dashboards.
Get a customized view of the metrics that matter most to you and your team for particular content types you want to monitor.
Finally, set up AI alerts for specific KPIs connected to your content and receive notifications if they change significantly.
ContentSquare Features:
- Session recording with excellent picture quality
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
ContentSquare has not yet provided pricing information.
#8 Hotjar
Hotjar is a visually appealing digital solution for locating, tracking, gathering, and communicating consumer needs.
Using the Hotjar application, you can learn about your users and identify their common problems.
The software analyses your user activity to provide a relevant query at the appropriate time. Hotjar session recording software is simple to use and has an excellent user interface.
Heatmaps, conversion possibilities, mobile device analysis, data segmentation, surveying, analytics, and other features are available with the Hotjar software.
Hotjar features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- The basic plan is free with limitations.
- Plus plan for $31/month
- Business plan for $79/month
- Scale plan for $311/month
#9 Matomo
Matomo (formerly Piwik) is a well-known European online product analytic tool with a privacy focus.
This allows you to concentrate on improving your product, making better business decisions, and standing out in a secure and trustworthy manner.
It is claimed to provide complete data ownership and security of your own data without the involvement of a third party.
Matomo features:
- Session recording
- Funnel analytics
- Heatmaps
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Pricing:
- Essential package costs $19/month
- Business package costs $29/month
- Enterprise package is customized
#10 Woopra
Woopra provides comprehensive customer journey insights, enabling you to track, analyze, and improve each stage of the customer journey, making it better product analytics.
Woopra examines many touchpoints to verify how visitors interact with your website, marketing campaigns, or product, and then generates detailed reports on the findings.
People's profiles are an excellent Woopra feature because they reveal information about the person interacting with your website, making payments, opening emails, or utilizing critical product features.
You can find out about their most recent visits, sites visited, social media profiles, and much more.
You can send real-time messages to visitors who are about to leave or are stuck on your website.
Automation is possible for email triggers, Slack messages, and Salesforce changes.
Woopra features:
- Session recording
- Funnel analytics
- Custom dashboard
- Tag members, send notes and segments
- User identification
- Integrations with services
- Usability insights
- Behavior analytics
- Exact metrics
- Real-time data
Limitation:
- It does not have heatmaps.
Pricing:
- Core packages cost Free
- Startup packages cost $349/month
- Pro packages cost $999/month
- The Enterprise package is customizable according to features
ReplayBird - Driving Revenue and Growth through Actionable Product Insights
ReplayBird is a digital experience analytics platform that offers a comprehensive real-time insights which goes beyond the limitations of traditional web analytics with features such as product analytics, session replay, error analysis, funnel, and path analysis.
With Replaybird, you can capture a complete picture of user behavior, understand their pain points, and improve the overall end-user experience. Session replay feature allows you to watch user sessions in real-time, so you can understand their actions, identify issues and quickly take corrective actions. Error analysis feature helps you identify and resolve javascript errors as they occur, minimizing the negative impact on user experience.
With product analytics feature, you can get deeper insights into how users are interacting with your product and identify opportunities to improve. Drive understanding, action, and trust, leading to improved customer experiences and driving business revenue growth.
Try ReplayBird 14-days free trial